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Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.
- Sales Rank: #467252 in Books
- Brand: George H Ross
- Published on: 2006-02-17
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x .90" w x 5.80" l, .66 pounds
- Binding: Paperback
- 256 pages
- Trump Strategies for Real Estate Billionaire Lessons for the Small Investor
Review
Ready for more? Pick up Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor. Written by George H. Ross, best known as one of Donald Trump's sidekicks on "The Apprentice," this book will help you move into the bigger leagues of real estate investing. Ross gives some tips that seem to come right from the popular television show Be Distinctive: Add Sizzle to Your Property and Understand Your Buyer's Lifestyle, for example but he also throws in a tremendous number of funny and fascinating stories culled from years in the business. A lawyer by training and practice, Ross has watched and shared Trump's real estate magic for more than 25 years. Now, with Trump's blessing, he shares the secrets he's learned with all of us. Trump Strategies for Real Estate is a kick of a book because it offers insight into Trump as well as into the true nature of real estate investing. This is definitely a primer for anyone who wants to add sizzle to his or her personal style. It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business. (BookPage, April 2005)
George Ross, Donald Trump's sidekick on "The Apprentice" (and his longtime real-estate lawyer), offers up a mini-biography of the Donald's best "gets," detailing the negotiations behind Trump World Tower at United Nations, Mar-a-Lago, Trump Tower on Fifth Avenue and other illustrious acquisitions.
But even average Joes can take Trump's strategies and apply them to their own real-estate investments, says Ross. Like Trump, Ross' suggestions are bold: For example, be willing to overpay for a prime location (it will bring in affluent tenants), don't let anyone else negotiate for you (Trump always negotiates face-to-face), and always try to add that distinctive Trump "sizzle" (like expensive touches in the lobby of your building).
The behind-the-scenes gossip is even better than Ross' advice.
For instance, when Trump bought Mar-a-Largo, he purchased all the antique furniture in the estate. Trump promptly sold all the furniture, made more money than he paid for the estate, and then replicated each piece of the original furnishings for the club.
Geared toward the ambitious investor, "Trump Strategies" is an inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005) --The New York Post
From the Inside Flap
For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.
How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property—and charge tenants or buyers a hefty premium for it.
Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others—like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples—such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million—Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.
You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.
For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.
From the Back Cover
How to invest in real estate like
DONALD TRUMP
Donald Trump is the world's most famous real estate billionaire.
Now, George Ross, Trump's closest advisor for twenty-five years (and co-star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. More important, Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits—even on a fixer-upper or a single-family house.
Drawing on his unique insider perspective, Ross explains Trump's strategies for:
Combining "location" with "innovation"
Adding "sizzle" and glamour to any building—without wasting money
Making buyers and tenants eager to pay higher-than-market prices
Financing deals, marketing real estate, and managing properties
Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump's biggest deals
Trump Strategies for Real Estate presents an in-depth look at the creative thinking that took Trump to the top. Whether you're an experienced real estate investor or a novice, you'll make more money on your investment if you use the proven strategies of a real estate billionaire.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Not That Helpful To Smaller R.E. Investors
By James R. Holland
The publicity for this book promised that the average real estate investor, even those doing fixer-uppers and single-family houses could use the Trump techniques for their own investing. This middle-sized real estate investor didn’t really find those claims accurate. Trump’s techniques were fascinating to read about, but unless the investor is buying a large building and doing significant renovations and having to negotiate with zoning and other political boards this book didn’t provide that many insights. The advice that would apply to smaller real estate investors was more along the line of "location, location, location: be your own general contractor when possible: manage contractors and control costs: hire people based on their reputations and track record: create incentives for being early rather than having penalties for being late: and treat tenants as treasured customers, not problems." None of this general advice is all new or revolutionary.
The book is still interesting because it shows how Donald Trump over came many seemingly impossible odds to accomplish his building, renovation and marketing plans. The book is a page-turner, but not a “how to” do book for average real estate investors. It’s still fun reading.
0 of 0 people found the following review helpful.
It's a quick and addicting read!
By Ollexir
Great book, changed my life. Very education. Anyone in real estate or looking to get started should read this book.
0 of 0 people found the following review helpful.
so far so good, lots of great content
By True review
so far so good, lots of great content, a significant amount of substance in this book, one of the better books about Trump and his strategies that iv read, and iv read almost all of them.
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