Free Ebook The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice, by Robin Williams
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The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice, by Robin Williams
Free Ebook The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice, by Robin Williams
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Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.
- Sales Rank: #883161 in Books
- Published on: 1995-01-25
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x .30" w x 7.00" l,
- Binding: Paperback
- 144 pages
From the Back Cover
This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesn't matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same.
Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the reader's attention.
In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting.
Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.
Most helpful customer reviews
35 of 35 people found the following review helpful.
Worth the extra money--this edition is even better than her earlier works
By Married Widow
I teach graphic design courses at a local community college and this updated edition is well worth the extra $2 (from the previous edition). It still provides easy to understand examples of the concepts she covers then explains why these are important. But its updated graphics gives it a much more professional yet friendly feel and she cut back on cuteness that seemed to diminish the level of knowledge within it.
22 of 22 people found the following review helpful.
I learned oodles from this book
By Amazon Customer
If you need to do graphic design and are not professionally trained, buy this book and read it. It was a fast, easy read with lots of before/after pictures to illustrate applying the principles she teaches. My own work has improved dramatically after doing this work. I was a competent amateur, but now what I'm producing looks better, and I have the words to explain how and why it is better. This book was worth every penny, and it's not particularly expensive to begin with.
15 of 15 people found the following review helpful.
Lots of new material added
By Bakari Chavanu
Great to see an update of this book. The first edition really helped me learn and understand the principles of graphic design. If you work through this book, and apply the design principles to your work, you will definitely learn something about graphic design. Robin Williams also adds a lot of new material to the fourth edition, so you're not really buying the same book again. I'm looking forward to working though this edition as well.
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